Pepsi S'more Flavor
Pepsi is in the process of making s'more flavored soda. The catch for this idea is the soda is sold in three separate flavors- graham cracker, toasty marshmallow, and chocolate. The gimmick to this is for the consumer to mix their own concoctions using these three flavors to get a s'more tasting drink, which takes drinking soda to a new level. With that said, it is up to the consumer on how much to add to the concoction. For example. they can add more of a flavor than another.
Pepsi’s marketing approach is having a contest, in which contestants have to answer a specific question and use the company’s hashtag on social media. The company is asking for a picture or reply of ‘”how they s’more”’. The 2,000 winners will be able to try these flavors. I find the use of hashtags on social media to inform others about the new product to be a smart strategy.
I am very interested in these new sodas because I like drinking soda and these flavors are quite different from any other soda. I would drink these flavors separately and would also mix them together. Not only does it seem fun, but also tasty. In my opinion, I find that eating s’mores is most popular in the summer. Therefore, these sodas would sell better in the summertime. S’mores are mostly eaten while camping, which I think is most popular during the spring and summer. The picture the article uses has the soda at a campsite during a summer evening. Still, most people do not connect soda to camping, nor do they usually indulge in caffeinated soft drinks at night. For the benefit of the doubt, the article did not say the sodas have caffeine. Strangely, this article is dated for September 23rd, 2022. Thus, the news for the s’more soda came out in the fall rather than the summertime. The marketing is odd since many people would not likely be thinking about s’mores during the fall. Perhaps Pepsi is trying to remake the idea of s'mores so that they can be a treat enjoyed year-round.
The niche audience for Pepsi would be people who like drinking soda. These new flavors would be appealing to that audience since people can get tired of drinking the same flavor. Therefore, they can concoct a new flavored drink by experimenting with the three s'more flavors. The idea of s’more flavored soda seems authentic, which people could like. With that said, the idea could be risky since some people could find it gross. Also, we still don’t know the price of these sodas. But I feel like it could be a good way for Pepsi to make money since each flavor is sold separately. The value proposition Pepsi has with this new idea is that it gives the consumers a broader choice in what taste they like best.
I think people who like soda will like these three new flavor. I for one find it a great idea and would love to find these drinks at stores. And I hope Pepsi will continue making similar mixed drinks.
https://www.cspdailynews.com/beverages/recipes-part-promotion-pepsi-releases-3-smores-flavors
https://twitter.com/pepsi/status/1572933656137572353?cxt=HHwWgoCx1fK0l9QrAAAA
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