Paqui's One Chip Challenge
The brand that I wanted to know more about was Paqui. This is a chip brand that makes only spicy tortillas chip flavors. Since 2016, their “claim to fame” is that they have been making extremely hot chips that are released annually for a limited time. 2020 2021 These hot chips are for the company’s social media challenge - “one chip challenge.” The challenge is for people to eat one "deadly" chip and see how long they last without water, milk, etc. The company promotes this challenge with a hashtag. If you go to #onechipchallenge on TikTok, there are over a billion videos. Fu...