Paqui's One Chip Challenge
The brand that I wanted to know more about was Paqui. This is a chip brand that makes only spicy tortillas chip flavors. Since 2016, their “claim to fame” is that they have been making extremely hot chips that are released annually for a limited time. 2020 2021 These hot chips are for the company’s social media challenge - “one chip challenge.” The challenge is for people to eat one "deadly" chip and see how long they last without water, milk, etc. The company promotes this challenge with a hashtag. If you go to #onechipchallenge on TikTok, there are over a billion videos. Furthermore, this challenge is popular and gets millions of views on TikTok and YouTube. Judging by the views and nice comments these videos receive, the trend seems well-liked. The official Paqui account on TikTok, which has 359.4k followers, tries to post entertaining videos of people advertising the tr